That was pretty much the start and direction throughout a year long campaign we shot for Premera. How do people feel when they don't have to worry about their health insurance? Could you convey that in some intimate portraits? Could you help us inspire our customers and our employees? Definitely.
Kind of a dream job - lots of shooting, stills and motion and the images will be everywhere.
Director of photography: Chris Cumming
Still photography: Greg Sweney / Chris Cumming
Producer: Bill Rugen