Hands down, one of the most rewarding things is to be hired for how you see the world. The team at Microsoft Dynamics was looking for something a little different to stand out in the sea of B2B communication. Our approach started with a simple thought - illustrate the importance of team work.
"We were talking the other day 10,000 hours. Who came up with that number? Practice, train, eat, sleep - all to do over again tomorrow. Insanity - all those hours for what? The answer came from the back - the quiet one - The one who’s words carry more weight because they are sparse and well chosen. Its the hum of one unit. The intoxication of feeling no chain - only flow.
Work as a team. Sell as a team."
1.2 million views on FB later - the message was well received.
What we did