An honest and unfiltered look at what it takes to live the life of a professional cyclocross racer. Jeremy Powers is a magnetic personality and prefers to be portrayed as himself - giving the viewer an insiders look at real life. The good and the bad. As SportsBusiness.com pointed out in a 2015 article, "Today, effective sponsorship is about getting the fundamentals of targeting, property selection and acquisition right, but then also creating a layer of activation that engages its target audience in new and more compelling ways, and taking the sponsor to the places where consumers live their emotional lives.”. Jeremey certainly understands this and The Book of Cross reached his fans generating over 1 million impressions over two seasons.
A Motofish Original.
Director of photography: Chris Cumming / Greg Sweney
Stills: Chris Cumming / Greg Sweney
Designer: Troy Nebeker
Client: Aspire Racing