Helping to launch a brand is a wonderful opportunity. You become family and when your client is Smithworks Vodka, family is everything. The American craft vodka category is super competitive and requires a point of view and a bit of magic - Blake Shelton style. For two years we have been creating vibrant content that gets Smithworks Vodka noticed in busy landscapes like Instagram, Facebook and other social channels. And here is the best part - when it all looks top notch, the media gas peddle gets jammed to the floor and Blake Shelton can be, well, Blake Shelton.
Director of photography: Chris Cumming
Stills: Greg Sweney / Chris Cumming
Client: Smithworks Vodka