Mikah Meyer is a passionate advocate and leader in creating safe spaces in the outdoors for the LGBTQ+ community. Mikah inspires all people to live beyond convention through his own adventures and is the first person to visit all 419 U.S. National Park Service sites in a single journey.
Because of Mikah’s adventurous spirit he was a natural partner for Schwinn in the their ‘I Am a Cyclist’ campaign. ‘I Am a Cyclist’ was a way to redefine cycling both in what it means to be a cyclist and through showing the power of bikes + advocacy.
For this unique project, we followed Mikah's journey for 10 days and 350 miles. Our goal was to make the viewer feel like they were along for the ride. While it was impractical for us to be there every step of the way, we chose strategic locations to sync up with Mikah and his riding buddy, Cole (@cole.strombeck). We also used FaceTime check-ins to get updates from the road and generate footage that felt a little more intimate.
We are super proud of the results of this project and feel like it not only takes the viewer on a bit of a journey but also captures who Mikah is.
